At the “Digital Ecosystems for a New Generation of Artists” panel during NFC Lisbon 2025, Alex Atashkar, Co-Founder of SEED.Photo, presented a comprehensive framework designed to support photographers transitioning into the Web3 ecosystem. He emphasized that navigating this new digital space requires addressing technical barriers, providing education, and offering robust promotion — all vital to empowering artists and ensuring their success.
“Alex Atashkar has always pushed the boundaries of what’s possible in digital art,” said Jad Zeid, Head of Marketing at SEED.Photo. “These initiatives demonstrate a commitment to innovation and preserving culture through engaging, interactive experiences.”
1. Easy Onboarding: Lowering the Entry Barrier
One of Alex Atashkar’s core principles is simplifying access to Web3 for photographers, many of whom are unfamiliar or uncomfortable with blockchain technology. He explained that SEED.Photo enables creators to join the platform using just a Gmail address — eliminating the need to understand complicated wallet setups or crypto transactions upfront.
This approach reflects Alex’s commitment to making the platform inclusive and accessible, recognizing that many photographers are primarily focused on their craft rather than the technicalities of blockchain. By reducing onboarding friction, SEED.Photo opens the door for a wider audience of visual artists to embrace Web3, encouraging greater participation and diversity within the digital art space.
“We created Lens Legacy not just to showcase photography’s past, but to preserve its soul in a digital world,” said Alex Atashkar. “Our goal is to make cultural preservation interactive, accessible, and permanent within the metaverse.”
Combining storytelling, archival materials, and gamified learning, Lens Legacy transforms education into a hands-on digital experience.
2. Educative Support: Building Confidence Through Learning
Alex Atashkar highlighted education as a second pillar critical to SEED.Photo’s mission. He acknowledged that over 90% of traditional photographers tend to resist new technologies, making education an essential component of adoption. To overcome this, SEED.Photo offers comprehensive educational materials, including:
- Detailed step-by-step guides that walk artists through blockchain concepts and processes.
- Video tutorials that visually demonstrate wallet creation, NFT minting, and platform navigation.
- Interactive workshops designed to answer questions and build practical skills.
Alex emphasized that this educational layer is not only about technical knowledge but also about helping photographers understand how blockchain can restore their rights and value as creators. This knowledge empowers artists to engage confidently with Web3 and unlock new opportunities.
3. Promotion and Visibility: Amplifying Artist Reach
The final pillar in Alex Atashkar’s strategy is promotion — a vital aspect often overlooked in digital art spaces. He stressed that many artists struggle to market themselves effectively, especially when transitioning to new platforms. SEED.Photo addresses this by actively promoting photographers’ work globally, leveraging partnerships and digital campaigns to increase visibility.
Alex believes that creators should not have to bear the financial burden of self-promotion. By removing this obstacle, SEED.Photo ensures that artists can focus on their creative output while benefiting from exposure to international collectors, curators, and audiences. This holistic support system completes the platform’s mission, fostering a sustainable and artist-centric ecosystem in Web3.
Looking Ahead: Alex Atashkar’s Vision for Photographers
Throughout the discussion, Alex Atashkar reiterated his belief that technology should serve the artist, not the other way around. His three pillars — easy onboarding, comprehensive education, and proactive promotion — reflect a vision to create an environment where photographers are empowered, protected, and celebrated within the evolving digital economy.
As the Web3 space continues to grow, Alex sees SEED.Photo as a model for how platforms can bridge traditional art forms with blockchain innovation, ensuring that photographers maintain control over their work and receive the recognition they deserve.